Lilypad Palm Beach - Business Assests

The below details the business assets owned by The Lilypad Group Pty Ltd with the potential to be sold to ​the new owners:

Domain ​Website ​Social media platforms ​Email accounts

Google reviews ​Influencer stays ​Partnerships ​Strategic PR efforts

Past guest data ​Customised booking platform ​Lead generated database

Content

Logo and branding guidelines ​Imagery and video content ​Onboard QR codes and ​The Lilypad guide book

ESTABLISHED ONLINE PRESENCE

Domain: lilypadpalmbeach.com and lilypadpalmbeach.com.au

Customised website integrated with our booking platform to ensure a ​seamless experience for the customer when it comes to booking their stay

E-commerce platform for gift voucher purchases via wordpress ​Google search for Lilypad, Lilypad Palm Beach or similar

= 3,982 average per month

51K followers across Instagram and Facebook:

86.5% from Australia with 41% in Sydney, 10.9% in Melbourne and 3.9% in ​Brisbane ​84.6% women vs 15.3% men ​13,695 accounts reached in the last month, 16.5% non-followers, 47,894 ​impressions ​10.6K bio link clicks with 82.4% CTR

Lilypad Email accounts: Average of 40 enquiries per month via website and ​social media

CRM/BOOKING PLATFORM

Over 900 records of past guests, including their booking history ​Booking platform set up with tailored automated email journeys customised based on booked ​experience ​External database of over 15,000 contacts generated through partner campaigns

BRAND REPUTATION & PR

Over 50 Google reviews with 5 stars from past guests

Collaborated with over 15 influencers for a stay who shared ​their personal experience to their extensive audiences, building ​brand presence and awareness (Salty Luxe, Justine Cullen, ​Alyce Tran, Lisa Danielle) - content shared over the value of ​$120,000

Generated brand awareness through partnerships with ​reputable brands that are aligned with our values: McMullin and ​Co, Cultiver, Coco Republic, The Local Project, Country Road, ​Leif Products, PE Nation, Ooh Media, Moet Hennessy

PR: 51 media clippings (41 online, 9 print, 1 radio) with total ​reach of 5.5 million. ASR $255,000

MEDIA CLIPPINGS

Sydney’s Own Private Floating Villa Is ​All Time Luxe

5.0 Google rating, 58 x 5 star reviews

CONTENT

Use of Lilypad logo and brand guidelines ​Use of all Lilypad current content - link to be shared via dropbox, Over 1000 professional images and ​50 videos ​Onboard QR code videos to remain onboard - How to guides to enhance the guests experience

CONTENT

Onboard Interactive Lilypad Guide Book

CONTENT

Onboard Lilypad Guide Book

CONTENT

Onboard Interactive Lilypad Guide Book